We Specialize in Wood Veneer Ranges and
Wood Coatings.
Wood Emotions is a Specialized Company in Wood Coatings & Veneer Ranges having the official distribution rights in Pakistan for “Genç” & “Wood Sol”, a leading global brand in furniture paint & varnish sector, which has been a subsidiary of Kayalar Kimya, Turkey.
​
Our aim is to provide you high-quality merchandise bringing you the best product from various sources locally and internationally. All Wood Emotions products are made to the highest quality standards and that is possible due to the professional approach to manufacturing. The culture of the company is wholly focused on delivering products that are 100% in terms of both quality and meeting the customer requirements. Satisfying the customer is our utmost pride and it's our duty. Our duty is not only to satisfy our customers with quality services but we assure you to maintain this relationship afterward as well. Our aim is to provide you high-quality merchandise bringing you the best product from various sources locally and internationally. All Wood Emotions products are made to the highest quality standards and that is possible due to the professional approach to manufacturing. The culture of the company is wholly focused on delivering products that are 100% in terms of both quality and meeting the customer requirements. Satisfying the customer is our utmost pride and it's our duty. Our duty is not only to satisfy our customers with quality services but we assure you to maintain this relationship afterward as well.
About Kayalar Kimya & Genç :
Founded in 1976, Kayalar Kimya provides a stable and reliable production environment in Turkey equipped with the state-of-the-art technology and cutting edge automation system.
With its 60,000 tons of capacity Kayalar Kimya is one of the Europe’s largest paint and varnish manufacturers and 79th biggest paint company in the world as listed in Coatings World, 2019.
Kayalar Kimya launched Genç brand soon after its corporation in 1976. The brand is one of the world’s most known brands in furniture paints and varnish production sector while also being the leader of Turkish market.
Over 3,000 High-Tech Genç branded products for both commercial and consumer use, can be applied on any wooden surface. While GENÇ is following the worldwide trend in wood coatings and the demands of furniture industry, the company has established Turkey’s first technical support, application and training center wood coating systems to design customized service solutions on buyers’ demands. With its 24 experts, the technical support and application center, available at the company headquarters, offers simulation to buyers based on customized application parameters and processes.
Kayalar Kimya, which has been awarded successively with the “Stars of Export” award by the Turkish Exporters Assembly with its export performance realized in 60 countries, in December 2016, with its brand GENÇ, has been taken under the scope of TURQUALITY which is the world’s first and only state-sponsored branding program by the Ministry of Economy of Republic of Turkey
Genç, a leading global brand in furniture paint and varnish sector, is a subsidiary of Kayalar Kimya since 1976.
​
Kayalar Kimya is the leading manufacturer of furniture paint and varnish sector in Turkey with its 23 % market share, 500 different products and production capacity of 3000 different product types.
​
The company's growth strategy is based on a mission that focuses on innovative product and services as well as having fast and flexible action taking capabilities and being open to global markets.
​
Kayalar Kimya offers a stable and reliable production environment at its production facilities located on total area of 59 thousand m2 in Turkey and Spain and equipped with the state of art technology as well as advanced automation system. As the 5th largest furniture paint and polish manufacturer of Europe, in terms of production capacity, Kayalar Kimya ranked as the 76th company on 2013 Coatings World List which announces the most prestigious companies all around the world.
​
Kayalar Kimya improves its competitive capacity by using the globally accepted best practices and initiatives and Turkish Exporters’ Union rewarded the company with “Star of Export” award in recognition of export performance in 60 countries. Categories: GENC Yacht Varnish, Imported Varnishes, Miscellaneous Products, Painting & Polishing Accessories, Varnishes
Wood Emotions Premium Veneers
Veneer is obtained either by "peeling" the trunk of a tree or by slicing large rectangular blocks of wood known as flitches. The appearance of the grain and figure in wood comes from slicing through the growth rings of a tree and depends upon the angle at which the wood is sliced. There are three main types of veneer-making equipment used commercially:
-
A rotary lathe in which the wood is turned against a very sharp blade and peeled off in one continuous or semi-continuous roll. Rotary-cut veneer is mainly used for plywood, as the appearance is not desirable because the veneer is cut concentric to the growth rings.
-
A slicing machine in which the flitch or piece of log is raised and lowered against the blade and slices of the log are made. This yields veneer that looks like sawn pieces of wood, cut across the growth rings; such veneer is referred to as "crown cut".
-
A half-round lathe in which the log or piece of log can be turned and moved in such a way as to expose the most interesting parts of the grain, creating a more textured feel and appearance; such veneer is commonly referred to as "rift cut".
Each slicing processes gives a very distinctive type of grain, depending upon the tree species. In any of the veneer-slicing methods, when the veneer is sliced, a distortion of the grain occurs. As it hits the wood, the knife blade creates a "loose" side where the cells have been opened up by the blade, and a "tight" side.
Historically veneers were also sawn, but this is more wasteful of wood. Veneering is an ancient art, dating back to at least the ancient Egyptians who used expensive and rare wood veneers over cheaper timbers to produce their furniture and sarcophagi. During the Roman Empire, Romans also used veneered work in mass quantities.
OUR CLIENTS
